King winter made the travel to the second edition of the Nordic Service Design 2010 conference slow and I only reached parts of the UnConference activities.
Business Model Innovation – A practical model for getting a holistic grip of your business model. The process of creating it provides awareness of the most important elements that constitutes business. This creates a good fundament for communicating and innovating the business model further, either for improving existing services or creation of new. There is a book explaining the method and a consultancy company that practices it. This emphasis my opinion that we are designing for a purpose – making business (though the business do not have to be about making money), and not explicitly for the end-user. If we only design for the sake of a great design, then it becomes art where the design is the experience.
The UnConference ended with a sharing sessions from all the workshops during the day. Was quite difficult to follow the academic discussions and get some essence out of it. I did grasp one interesting view that Service Design is not only about doing the rights things, it is also about how you arrange them. I.e. the dramaturgy of the service. It was compared to a James Bond movie which starts with a big scene (boom), which is then followed by smaller scenes building the excitement (wow – Wow – Wow – WOW) and it all ends with the grand finale (CABOOM), and to make us feel good walking home there is a more down to earth human ending (aaaaaaaahhhh!).
The day ended with a book release – This Is Service Design Thinking. The book has been facilitated by two enthusiast that saw the need for creating a reference document of the Service Design topic. It is a crowd-authored book, i.e. they have used the global Service Design community to create, decide and review the content of the book. They are not in any way claiming to have made the “definition of Service Design”. Really looking forward to reading it!
Until tomorrow…
Dennis Banelind
Head of Service Design, Tieto Norway
Thanks for mentioning Boom-wowowow-BOOM! Here’s the original article: http://workplayexperience.blogspot.com/2006/12/boom-wow-wow-wow-boom.html
Cheers!
Adam
Theatrical tools for service design
Work•Play•Experience
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